Boody. Make Yourself Comfortable™
Our goal is to create the very best underwear out there - no frills, no fuss, just supreme softness and function. as we've grown, so has our product offering and sustainability. Consciously crafted from organically-grown bamboo viscose, our products help you live a little more purposefully, and a lot comfier.
Boody is an Australian sustainable clothing brand
that makes everyday basics. Created by two families, today their children continue their work. From women's and men's essentials to baby and lounge & sleepwear, Boody has your entire wardrobe of basics covered.
We’ve arrived at a point in time where we need to make a change. There shouldn’t be an ‘eco’ category. There should only be an ‘eco’ category. But we know we’re not there yet. So, we’ll keep making everyday essentials with materials that are better for the environment than the range that came before.
And comfier, of course. We’re still Boody, after all.
Boody SA’s journey began
when entrepreneurs Nick Stein, Richard Frankel & Herschel Aronstan came across the Australian-born organic clothing brand in 2014. They instantly fell in love with Boody’s skin-friendly and earth-loving qualities and were impressed with its level of quality and comfort. After not being able to find any other product like it, they were eager to share their discovery and show South Africa what organically grown bamboo fabric had to offer. This, of course, led them to launch Boody South Africa in 2015.
Our Signature Blends
Our innovative and sustainable fabrication blends are what makes every collection the perfect fit.
Learn more about our fabrics and what makes each so comfortable. For You, and the planet.
Conscious Design
We bypass fads and trends that cause overconsumption, instead designing everyday basics guided by:
Comfort-first
We're comfort-obsessed. Our products are designed to be the most comfortable, guaranteed.
Rigorous testing
Every aspect of a product's fit, design, and feel is tested to ensure you'll love it for years to come. This ensures the product's longevity, preventing any waste from going to landfill.
No objections
Designed with a "no-objections" philosophy: to ensure you always feel good.
Giving Back
Do More Foundation
As a brand from the Natural Product Holdings family, Boody is proud to partner with the Do More Foundation in driving sustainable impact for young children and their communities. As part of our commitment to long-term change, a percentage of monthly sales from the Boody online store is donated to the foundation. These contributions support nutrition programmes and community upliftment initiatives designed to build self-sufficiency and resilience. Together with our customers, we are working towards a more sustainable and equitable future.
The PinkDrive
We have an ongoing partnership with The PinkDrive, a breast cancer awareness organisation that raises money to promote awareness and early detection and screening for gender-related cancers. We develop a special edition pink range each year with the profit from each pink item sold on our website during the month of October going to The PinkDrive.
