Join a brand redefining everyday comfort through sustainable essentials.
At Boody, we believe clothing should feel good - for the people wearing it and for the planet behind it. Our thoughtfully designed basics combine premium comfort, timeless style, and conscious living, creating everyday essentials customers genuinely love.
Born in Australia and launched in South Africa in 2015, Boody has grown into a trusted global brand known for sustainable, ultra-soft basics made from organically grown bamboo.
Designed for sensitive skin and everyday wear, Boody fabrics offer unmatched comfort year-round.
Why Partner With Boody?
As a Boody stockist, you’ll gain access to:
- A globally recognised sustainable brand
- High-quality essentials with repeat purchase appeal
- Ongoing local support
- Products aligned with conscious consumer trends
- A partner ship focused on long-term growth
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We believe in refining timeless essentials rather than reinventing fashion every season.
With streamlined silhouettes, ultra-soft fabrics, and flattering fits, Boody delivers all-day comfort with a barely-there feel customers keep coming back for.
Our timeless core range transcends seasonal trends, while limited colour updates throughout the year keep collections fresh and relevant. As a proudly size-inclusive brand, we offer sizes from S to 4XL.
Our Points of Difference
We listen
We know our customers and what’s important to them. Our story is built on and by our community.
We design
We have an in-house design team with exclusive styles and fabrics.
We create
Our in-house marketing and design team produce original campaigns that set us apart.
We're relevant
We have a unique value proposition with essentials at our core, always.
We're thoughtful
We understand today’s problems and are ethical when it comes to sourcing and manufacturing.
We listen
We know our customers and what’s important to them. Our story is built on and by our community.
We design
We have an in-house design team with exclusive styles and fabrics.
We create
Our in-house marketing and design team produce original campaigns that set us apart.
We're relevant
We have a unique value proposition with essentials at our core, always.
We're thoughtful
We understand today’s problems and are ethical when it comes to sourcing and manufacturing.
Our Ethos
We’re forever looking for ways we can improve our sustainable practices through every touch point. From materials, to manufacturing and shipping, our values are embedded into our culture and in our people.
Everything we make is certified cruelty-free and comes from ethical supply chains, so you can be confident in your choices. We believe in refining rather than reinventing the design of our clothing, creating timeless, versatile looks to be worn again and again.
We’re so grateful for our journey so far, which is why we believe it’s important to give back. We support various non-profitable organisations, The Pink Drive, The Do More Foundation and The Clothing Bank.
in store
A proven and easy-to-sell range designed for specialty retailers including:
- boutiques and gift stores
- pharmacies and hospitals
- health food stores
- gyms, spas and fitness boutiques
- hotels and airports
Boody is new and progressive. Great product, excellent price-point and selling very well in our pharmacy!
TINY FOOTPRINT, HIGH IMPACT
BOODY is the right fit for any purveyor-of-health store
- High margin/high volume product
portfolio - Various, adaptable display solutions
available for every store size - Non-competitive, niche product
category
"Great product! We have the stand at our checkout. Very good impulse sale."
BOODY In-Store Marketing
2-Sided Basic Stand
For stockists with
space constraints.
Diameter: 0.34m
Height: 1.7m
4-Sided Basic Stand
Perfect entry point for a Boody
stockist - holds core range.
Diameter: 0.52m
Height: 1.7m
4-Sided Extended Stand
For a more established Boody stockist looking to expand their range.
Diameter: 0.74m
Height: 1.7m
Lounge Stand
The ideal entry-level option showcasing
the best that Boody Lounge has to offer.
Width: 0.59m
Height: 1.65m
Let’s Grow Together
Whether you own a boutique, wellness store, or retail space, BOODY offers everyday essentials your customers will love to wear again and again.
Become a BOODY Stockist today and be part of a more comfortable, conscious future.