Green Friday: A Mindful Guide to Sustainable Shopping This Black Friday

Black Friday is almost here - stores are getting ready, deals are dropping, and our inboxes

are filling up fast. But at Boody we believe November shouldn’t just be about rushing to buy

more. It’s a chance to pause, shop consciously, and make decisions that are kinder to our

wallets, our homes, and our planet.

Welcome to Green Friday - our reminder that mindful shopping is always in style.

Why Sustainable Shopping Matters More Than Ever

In South Africa, Black Friday has become one of the biggest shopping events of the year.

But with huge discounts often comes impulse buying, unnecessary waste, and a fast

fashion cycle that harms the environment.

Here’s why taking a slower, more intentional approach matters:

Less Waste, More Purpose

Many Black Friday purchases end up unused, forgotten, or thrown away within months.

This adds to South Africa’s growing landfill crisis and contributes to the environmental

impact of mass production.

Mindful shopping means choosing items you will actually use, love, and keep - reducing waste before it even begins.

A Lighter Environmental Footprint

Fast, high-volume shopping increases the demand for rapid manufacturing, excessive

packaging, and rushed shipping - all of which carry a high carbon footprint.

Sustainable shopping is about selecting products that last longer, use fewer resources, and are produced responsibly.

Protecting Your Budget

Black Friday can tempt anyone into overspending. Brands design deals to spark urgency -

“limited time only”, “last chance”, “while stocks last”.

Green Friday encourages us to step back and ask:

• Do I actually need this?

• Is this replacing something, or adding clutter?• Will I use this in six months?

Mindful choices help avoid buyer’s remorse and keep your budget grounded.

What Green Friday Means at Boody

Boody was built on essentials - timeless, durable, soft basics that you reach for every single

day. We don’t believe in over-producing or encouraging excessive consumption. Instead,we believe in:

✔ Thoughtfully designed basics

✔ Clothes that simplify your wardrobe

✔ High-quality pieces that last many seasons

✔ Bamboo-derived materials that are gentle on the earth

At Boody we believe in buying less, choosing well, and investing in pieces that support both you and the planet.

5 Mindful Shopping Tips for This Black Friday

1. Before shopping, write down what you genuinely need. This keeps you grounded and prevents impulse purchases.
2. Choose Timeless Items Over Trends Basics outlive trends. A sustainable wardrobe is built slowly, with versatile pieces you can mix, match, and wear year-round.
3. Prioritize Quality Over Quantity, One durable, high-quality item is better than three cheaper pieces that won’t last.
4. Shop From Brands with Values. Support companies that prioritize sustainability, ethical sourcing, and environmental responsibility. Every purchase is a vote for the world you want.
5. Set a Budget and Stick to It Green Friday is as much about financial mindfulness as sustainability. Spending intentionally means spending less overall.

This November, Shop Like Every Purchase Matters, Because It Does

Green Friday is not about skipping Black Friday entirely. It’s about redefining it.

This year, let’s use the season to:

• Build conscious wardrobes

• Support sustainable brands

• Reduce unnecessary waste

• Protect our finances

• Choose long-lasting essentials

At Boody, we’re proud to stand for slower, more intentional shopping - this month, and all year round. Don’t buy more, buy better.

Author: Sarah Amod